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Tens of thousands of hybrids are tested at hundreds of locations each year. Preliminary tests by research personal typically involve replicated plots in which up to 20 agronomic traits and up to eight disease and insect pests are measured each year. Strip tests, measuring plant population, root strength, stalk strength, yield, and test weights are used to more closely resemble actual field practices. The goal is to identify new, widely adapted hybrids that can increase farmers’ net profit with consistent higher yield, lower kernel moisture at harvest, or easier harvest ability than current popular hybrids already being used.
Modern hybrids come from modern testing programs. Product performance is critical to increasing seed corn market share. Most seed corn companies are reputable, and well intentioned. Their future depends on repeat business. Decisions on new product release are meant to please the customer. Poor products are only released by mistake. Kussmaul Seed Co. makes every attempt to bring more profit per acre to our customers by increasing our testing prior to release of any new product.
Farmers continue to want the most profit, but the strategy for achieving it changes continually. Our strategy, is to provide hybrids that farmers want to buy!
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